CONFESSIONS OF THE CRAFT
For landscaping contractors, there’s nothing more satisfying than a job well done — especially when it’s finished on time and under budget.
Tune in every two weeks as real contractors and golf superintendents with real stories share their Confessions of the Craft, recorded live with SiteOne Landscape Supply during the Equip|HNA and GCSAA shows.
This informative series pulls back the curtain for an entertaining and occasionally humorous look into the lives of green industry pros — as they navigate through the challenges and trends they face in an ever-evolving industry.
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Episodes
60 episodes
Confessions of the Craft: Episode 59 - Victory Green
In this episode of Confessions of the Craft, Tony Groves of Michigan shares how he’s built a niche business creating custom food plots for white‑tailed deer. Blending his passion for hunting with habitat management expertise, Tony discusses nut...
Confessions of the Craft: Episode 58 - Felix Diversified Services
From hand-dug irrigation ditches to leading a commercial installation business, Jeremiah Felix’s story is built on grit and adaptability. In this episode, the 20-year industry veteran shares how necessity pushed him to start his own company, wh...
Confessions of the Craft: Episode 57 - Corrin Clark
At the 2025 Golf Industry Show in San Diego, Max McGee from SiteOne Landscape Supply sat down with Corrin Clark to talk about life behind the scenes of the golf course superintendent role.Corrin shares what it’s really like balan...
Confessions of the Craft: Episode 56 - Shade Tree Farm Inc.
In this episode of Confessions of the Craft, Shawn Brawn from Shade Tree Farm shares how his family’s three generation 350‑acre Central Florida tree farm has transformed through smarter growing practices, strategic pricing, and a commitment to ...
Confessions of the Craft: Episode 55 - Mid America Landscape
Host Shawn Sandink sat down with Logan Marks, owner of Mid America Landscape, who went from mowing lawns at 16 to running a full‑service landscaping company in Cincinnati. In this episode, he shares his biggest challenges, lessons learned from ...
Confessions of the Craft: Episode 54 - Treetops Resort
Micah Wise sits down with Tim Matty from Treetops Resort in Michigan at GCSAA. Tim shares how strategic tree removal at Treetops has uncovered original architectural features, improved turf health, and elevated the guest experience. He also dis...
Confessions of the Craft: Episode 53 - Precision Lawncare and Landscaping
In this episode, we talk with Matthew Johannes of Precision Lawn Care and Landscaping about how he and his brother collaborate on and manage a growing business in Quincy, Illinois. He shares what drives his passion for construction, the importa...
Confessions of the Craft: Episode 52 - Kevin Battistoni from Hunter Industries
In this episode, Confessions of the Craft host Shawn Sandink speaks with Kevin Battistoni from Hunter Industries on how he started in the industry and eventually became a well-known spokesperson, the importance and power of learning and growing...
Confessions of the Craft: Episode 51 - Sarita Landscapes by Sara Bendrick
Host Shawn Sandink chats with Sara Bendrick of Sarita Landscapes. She turned an education in landscape architecture into a career in contracting and media, then pivoted into owning her own business after spotting different opportunities. Hear h...
Confessions of the Craft: Episode 50 - Elmcrest Country Club
SiteOne associate Micah Wise chats with Nick Kray, superintendent at Elmcrest Country Club, about his career journey, tackling labor and weather challenges, embracing new technology, and mentoring his team. Nick also shares recent course upgrad...
Confessions of the Craft: Episode 49 - Seeds of Change
In this episode of Confessions of the Craft, we interview a company with a powerful dual mission: providing employment opportunities for those in recovery and re-entry, while driving growth through word-of-mouth. Plus, learn about their inspiri...
Confessions of the Craft: Episode 48 - Shady Landscaping and Griswold Illumination
In this episode of Confessions of the Craft, we sit down with Joe, the owner of Shady Landscaping and Griswold Illumination in Nashville. Joe shares his journey from high school landscaping gigs to running two thriving businesses. Discover why ...
Confessions of the Craft: Episode 47 - Kensington Golf and Country Club
Join Max McGee from SiteOne and Landon Clark, superintendent at Kensington Golf & Country Club, as they discuss turf management, labor challenges, and tech tools like moisture meters at the 2025 Golf Industry Show. Learn how Lanny tackles r...
Confessions of the Craft: Episode 46 - B. Hernandez Landscape
In this episode of Confessions of the Craft, host Shawn Sandink sits down with David Hernandez of B. Hernandez Landscape. Hear how David honors his family legacy while navigating the transition to hardscaping, overcoming business challenges, an...
Confessions of the Craft: Episode 45 - Four Boots Landscape and Construction
Fiona, founder of Four Boots Landscape and Construction, shares how she left a 25-year corporate career to build a thriving landscaping business. From home renovations to landscape design, Fiona’s story showcases her adaptability and passion. T...
Confessions of the Craft: Episode 44 - Everglades Equipment Group
In this episode, we sit down with Jordan, site lead at Everglades Equipment Group’s Naples branch, recorded live at the 2025 FNGLA conference. From mechanic to manager, Jordan shares his 11-year journey with Everglades, a John Deere dealer with...
Confessions of the Craft: Episode 43 - Nancy Lopez Legacy Golf and Country Club
SiteOne host Max McGee chats with Adam Stewart, superintendent at Nancy Lopez Legacy Golf and Country Club, about the real work behind pristine greens. From Florida turf challenges to autonomous mowers and rising golfer expectations, this episo...
Confessions of the Craft: Episode 42 - Musil's Landscaping
Rob Musil, GM of Musil’s Landscaping, shares with host Shawn Sandink how his family turned a side hustle into a thriving business. From tornado recovery to tech challenges, hear his honest take on running a multi-generational company, finding g...
Confessions of the Craft: Episode 41 - Automated Outdoor Solutions (AOS) & Langton Group Landscaping
In this episode, SiteOne's Shawn Sandink sits down with Joe Langton, founder of Automated Outdoor Solutions (AOS) and owner of Langton Group Landscaping, to explore how automation is transforming the green industry. From his early days in snow ...
Confessions of the Craft: Episode 40 - Belvedere Golf Club
In this episode of Confessions of the Craft, listen to host Micah Wise speak with Jordan Caplan, superintendent at Belvedere Golf Club in Charlevoix, MI, about starting in the industry during college and pursuing a degree, misconceptions of env...
Confessions of the Craft: Episode 39 - Nate Riley
Host Shawn Sandink speaks with Nate Riley from Wilmington, Delaware, about his early start in the green industry and how business continues to evolve and grow, challenges and successes, how technology has helped efficiency, and more in this epi...
Confessions of the Craft: Episode 38 - SiteOne Landscape Supply, Category Team
Listen in to Shawn Sandink and James Johnson from SiteOne discuss James' career journey, automation and electrification in the green industry, change management, and more in this episode of Confessions of the Craft.
Confessions of the Craft: Episode 37 - High Point Golf Club
In this episode of Confessions of the Craft, listen to host Max McGee speak with Dan Lucas, Director of Agronomy at High Point Golf Club, about starting as a player and getting into the industry, being a part of course construction and revampin...
Confessions of the Craft: Episode 36 - Weed Man
Host Shawn Sandink speaks with Chris Lemcke, National Technical Director at Weed Man, about his early start in stone masonry, getting into the family business, franchising a company and setting regulations, navigating market volatility, EOPS an...
Confessions of the Craft: Episode 35 - Project Evergreen
Listen in to Shawn Sandink from SiteOne and Cindy Code from Project Evergreen discuss the journalism side of the green industry, transitioning to a non-profit, Project Evergreen's mission and community involvement, how to volunteer with Project...